Home › Use cases › Measure your website and campaigns
📏 Measure your website and campaigns
Know where your visitors, signups and sales come from, and gather your marketing numbers in one dashboard.
- 1
GA
Google Analytics ✓ CompliantGoogle's free tool to measure website or app traffic and conversions.
Price : To be verified (pricing page not machine-readable) (unverified), 0 verified reviews - provisional ranking.
- 2
P
Plausible ✓ CompliantSimple cookieless web analytics, EU-hosted.
Price : From $9/month (Starter plan, 10,000 page views/month) [Source, 2026-10-16], 0 verified reviews - provisional ranking.
- 3
MC
Microsoft Clarity ✓ CompliantFree Microsoft tool: heatmaps and session recordings.
Price : To be verified (pricing page not machine-readable) (unverified), 0 verified reviews - provisional ranking.
- 4
M
Matomo ✓ CompliantOpen-source web analytics, hosted or self-hosted, an alternative to Google Analytics.
Price : Cloud from €22/month excl. VAT (free self-hosting) [Source, 2026-10-22], 0 verified reviews - provisional ranking.
- 5
D
Databox ✓ CompliantDashboards and reports that combine marketing and sales data.
Price : Free; paid from $71/month billed annually [Source, 2026-10-22], 0 verified reviews - provisional ranking.
31 relevant tools for this use case, 5 ranked (provisional), 0 general AI, 26 specialised, 12 with a free plan
Specialised tools 26
Unranked, alphabetical. They will enter the ranking with verified reviews.
AgencyAnalytics
Analytics & researchCAClient reports and dashboards for marketing agencies.
Amplitude
Analytics & researchUSProduct and web analytics, A/B testing and session replays.
Cometly
Analytics & researchUSMarketing attribution: ties revenue and pipeline to campaigns, channels and ads.
Contentsquare
Analytics & researchFRWebsite and app experience analytics: heatmaps, sessions, journeys (includes Hotjar).
Coupler.io
Analytics & researchUSCollects and organises marketing, sales and finance data to build reports and dashboards.
DashThis
Analytics & researchCAAutomated marketing reports for agencies: 30+ tools connected into client-ready dashboards.
Data Studio (ex-Looker Studio)
Analytics & researchUSGoogle's interactive dashboards and reports, formerly Looker Studio.
Fathom Analytics
Analytics & researchCAPrivacy-friendly website analytics, without cookies.
Funnel
Analytics & researchSEMarketing data platform that centralises and cleans data for reporting, measurement and AI tools.
Hyros
Analytics & researchUSAd tracking and attribution to see which ads actually drive sales.
Mixpanel
Analytics & researchProduct analytics: events, funnels, retention and cohorts.
Octoboard
Analytics & researchIENo-code marketing and ecommerce analytics: automated reports and a white-label client portal.
Pirsch
Analytics & researchDECookie-free website analytics, hosted in Germany.
Piwik PRO
Analytics & researchPLWeb analytics platform focused on GDPR compliance.
Porter Metrics
Analytics & researchUSMarketing reporting and automation from Claude or ChatGPT, with 25+ connected data sources.
PostHog
Analytics & researchUSOpen-source product suite: analytics, session replays, feature flags and A/B tests.
Reportz
Analytics & researchRSMarketing KPI dashboards and automated reports, white-labelled for agencies.
Similarweb
Analytics & researchILWebsite traffic and competitor analysis.
Simple Analytics
Analytics & researchNLPrivacy-friendly website analytics, without cookies.
Supermetrics
Analytics & researchFIMarketing data platform: pulls your campaign data into the reporting tool or AI assistant you already use.
Swydo
Analytics & researchNLAutomated client reports, dashboards and KPI monitoring for agencies (Google Ads, SEO, social media).
Triple Whale
Analytics & researchUSEcommerce analytics and ad attribution for Shopify stores.
Two Minute Reports
Analytics & researchINMarketing reporting for agencies in Google Sheets and Data Studio.
Umami
Analytics & researchOpen-source, privacy-friendly web and product analytics.
Whatagraph
Analytics & researchNLAutomated marketing reports from ad and analytics data.
Windsor.ai
Analytics & researchCHNo-code connectors that send data from 350+ marketing sources to Looker Studio, BigQuery, Google Sheets or an AI assistant.
Free options 12
Budget picks
D Databox
Free; paid from $71/month billed annually
P Plausible
From $9/month (Starter plan, 10,000 page views/month)
M Matomo
Cloud from €22/month excl. VAT (free self-hosting)
Ready-to-use prompt
Here are my numbers for the month: [visits by source, signups, sales, ad spend]. Calculate the conversion rate and cost per signup for each source, tell me which one to cut and which to scale, and propose 5 metrics for a one-page dashboard.
ToS pitfalls
- Analytics cookies require visitor consent, except for tools set up to qualify for the CNIL exemption.
- Don't put personal data in shared reports.
FAQ
What is the best AI tool for measure your website and campaigns?
There are no verified reviews yet, so this ranking is provisional (editorial order). Current shortlist: Google Analytics, Plausible, Microsoft Clarity, Matomo, Databox. See the methodology for how reviews will rank them.
Is there a free option?
Our free pick is Databox (Free; paid from $71/month billed annually).
Which tools break Instagram/LinkedIn rules for this use case?
Analytics cookies require visitor consent, except for tools set up to qualify for the CNIL exemption. Don't put personal data in shared reports.
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