Home › Use cases › Social media analytics
📊 Social media analytics
Measure which posts win followers and clicks on your social accounts, not just views.
- 1
M
Metricool ✓ CompliantMulti-network scheduling and analytics.
Price : Free; paid from €16/month ($20) [Source, 2026-10-15], 0 verified reviews - provisional ranking.
- 2
I
Iconosquare ✓ CompliantInstagram/LinkedIn analytics and reporting for brands and agencies.
Price : Free (2 profils, 10 publications/month per profile); Starter from €9/month billed annually; Launch from €33/month billed annually; Scale from €69/month billed annually; 14-day trial [Source, 2026-10-20], 0 verified reviews - provisional ranking.
- 3
S
Socialinsider ✓ CompliantSocial media benchmarking and competitive analytics.
Price : Adapt $82/month ($990/year); Optimize $124/month; Predict $199/month (billed annually); Enterprise on quote; 14-day trial [Source, 2026-10-19], 0 verified reviews - provisional ranking.
- 4
M
Minter.io ✓ CompliantInstagram and social media analytics, competitor tracking and account audits.
Price : 14-day free trial; from €9/month per profile (€8.25 billed annually) [Source, 2026-10-22], 0 verified reviews - provisional ranking.
- 5
NJ
Not Just Analytics ✓ CompliantSimple Instagram analytics, including public accounts.
Price : Standard €32.50/month (€390/year); Advanced €57.50/month (€690/year); Pro €90.83/month (€1,090/year) [Source, 2026-10-20], 0 verified reviews - provisional ranking.
35 relevant tools for this use case, 5 ranked (provisional), 9 general AI, 21 specialised, 7 with a free plan
General-purpose AI: how to use them here 9
Analyse your stats exports (CSV), compute rates (follows/views), spot what works and suggest tests. Use your own data only.
Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
ChatGPT
✓ CompliantAll-rounder: writing, web search, image generation, custom GPTs, file analysis.
For this use case : Data analysis runs code on your CSV and produces charts.
Prompt for ChatGPT
Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Claude
✓ CompliantStrong at nuanced long-form writing, document analysis, artifacts (mini pages, HTML tools) and MCP connectors to drive other tools.
For this use case : Can build a small interactive dashboard (artifact) from your export.
Prompt for Claude
Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Gemini
✓ CompliantBuilt into Google (Docs, Gmail, YouTube); accepts videos and YouTube links to analyse them.
Prompt for Gemini
[Attach your video, file or paste the YouTube link if relevant.] Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Grok
✓ CompliantReal-time access to X posts: ideal to spot trends and conversations.
Prompt for Grok
Based on recent X posts in my niche: Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Perplexity
✓ CompliantWeb research with cited sources: ideal to fact-check and study a market.
Prompt for Perplexity
Research with cited sources, then: Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Microsoft Copilot
✓ CompliantBuilt into Windows, Edge and Microsoft 365 (Word, Excel, PowerPoint depending on plan).
For this use case : Handy if your stats live in Excel.
Prompt for Microsoft Copilot
Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Mistral Le Chat
✓ CompliantMistral AI's French assistant, fluent in French, with web search.
Prompt for Mistral Le Chat
Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
DeepSeek
✓ CompliantFree, solid reasoning; avoid for sensitive client data.
Prompt for DeepSeek
Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Kimi
✓ CompliantVery long context: analyses large documents or exports.
For this use case : Handles very large exports thanks to its long context.
Prompt for Kimi
[Paste the full export.] Here's the export of my last 30 posts: [CSV]. Compute engagement rate and follow rate per post, rank them, identify 3 traits of the best and 3 mistakes of the worst, then propose 3 tests for next month. Flag if the sample is too small.
Specialised tools 21
Unranked, alphabetical. They will enter the ranking with verified reviews.
Agorapulse
Analytics & researchFRSocial media management: inbox, scheduling, ROI.
AuthoredUp
LinkedInGBLinkedIn post editor and analytics (preview, formatting).
Dash Social
Analytics & researchCASocial media management for brands: scheduling, visual Instagram analytics and UGC (formerly Dash Hudson).
Emplifi
YouTube, TikTok, XUSEnterprise social media management and customer experience.
Exolyt
Analytics & researchFITikTok analytics and social listening.
Fanpage Karma
Analytics & researchDESocial media profile analytics, reports, publishing and inbox.
Fedica
YouTube, TikTok, XSocial media publishing and stats, with audience analysis on X.
Hootsuite
Instagram & schedulingCASocial media management suite for teams.
Later
Instagram & schedulingUSInstagram scheduling, link in bio, analytics.
NapoleonCat
Instagram & schedulingPLManagement of comments and messages on social media, with auto-moderation and stats.
Popsters
Analytics & researchAnalyses the posts of any social media page, including competitors' accounts.
ReelRise
Analytics & researchAI analysis of short videos before posting, account audit.
Rival IQ
Analytics & researchUSCompetitive social media analytics against competitors.
Social Blade
Analytics & researchUSPublic stats for YouTube, TikTok, Instagram, X.
Social Status
Analytics & researchAUSocial media, influencer and ad analytics and reports.
Sotrender
YouTube, TikTok, XPLAnalyses, benchmarks and reports your social media performance.
Sprout Social
Analytics & researchUSPro social media suite: publishing, listening, analytics.
Swello
Instagram & schedulingFRSocial media management tool: scheduling, stats and monitoring.
ViewStats
YouTube, TikTok, XYouTube analytics and ideas (MrBeast team).
Vista Social
Instagram & schedulingSocial media management with AI and multi-network scheduling.
Zoho Social
Instagram & schedulingINZoho's social media management: scheduling, monitoring and stats.
Free options 7
Budget picks
M Metricool
Free; paid from €16/month ($20)
M Minter.io
14-day free trial; from €9/month per profile (€8.25 billed annually)
I Iconosquare
Free (2 profils, 10 publications/month per profile); Starter from €9/month billed annually; Launch from €33/month billed annually; Scale from €69/month billed annually; 14-day trial
Ready-to-use prompt
Here are the stats of my last 30 posts (date, format, topic, views, saves, shares, profile visits, follows): [CSV]. Compute the follow rate (follows/views), rank the top 5 and bottom 5, find what the top posts have in common and suggest 5 next posts. Flag it if the sample is too small to conclude.
ToS pitfalls
- Using your own data (exports, official API): OK.
- Tools that scrape other accounts' data: avoid.
FAQ
What is the best AI tool for social media analytics?
There are no verified reviews yet, so this ranking is provisional (editorial order). Current shortlist: Metricool, Iconosquare, Socialinsider, Minter.io, Not Just Analytics. See the methodology for how reviews will rank them.
Is there a free option?
Our free pick is Metricool (Free; paid from €16/month ($20)).
Which tools break Instagram/LinkedIn rules for this use case?
Using your own data (exports, official API): OK. Tools that scrape other accounts' data: avoid.
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